The media kit and pitch that gets influencers paid

The most common pitch a brand receives reads: hi, I loved your product, I have twenty thousand followers, can we collaborate. It gets ignored, not because the creator is bad, but because nothing in that message tells a marketing person what they will get for their money.

What a brand is actually buying

• Access to a specific audience they cannot reach as cheaply anywhere else.
• Creative they can reuse in ads, which is often worth more than the post itself.
• Trust transfer: your recommendation carries weight theirs does not.
• Reliability: someone who delivers on the date, in the format agreed.

The two-page media kit

1. Page one, top: who you are in one line, the niche, and who follows you. Be specific about age, cities and what they buy.
2. Page one, middle: four numbers only. Reach in the last thirty days, average views, saves and shares per post, and share of reach from non-followers.
3. Page one, bottom: two past collaborations with what actually happened. Views, link clicks, code redemptions, DMs, comments quoted.
4. Page two: deliverables and prices. One Reel, one carousel, three stories, usage rights, exclusivity windows, turnaround times.

Never inflate numbers. Brands run their own checks, and one exaggerated screenshot ends a relationship that could have paid you for years.

Pricing without guessing

Start from the value of the deliverable, not from a per-follower formula. Price a Reel as production plus distribution plus rights. If a brand wants to run your video as a paid ad for three months, that is a separate line item, because you are now selling them an asset, not a post.

• Base fee: your time, shoot, edit and revisions.
• Distribution: posting on your page and stories.
• Usage rights: add a percentage for each platform and month they want.
• Exclusivity: charge for what you cannot accept while their campaign runs.

A cold pitch that gets replies

1. Line one: name a specific thing about their product or recent campaign. Proof you are not sending the same email to fifty brands.
2. Line two: who your audience is and why it overlaps with their buyer.
3. Line three: one concrete idea you would make for them, not a generic offer.
4. Line four: one performance number that supports it.
5. Line five: deliverables, price range and the next step. End with a question they can answer in one word.

A pitch is not asking for a favour. It is proposing a trade where you already did the thinking.

Make the collaboration renewable

After delivery, send a short results note within a week: views, saves, shares, comments worth quoting, and one idea for the next round. Most influencers never do this, which is exactly why the ones who do get retained instead of re-hired.

WRKD helps with the part that wins the deal: the concrete idea inside the pitch. Give it the brand and your page, and it returns a hook and treatment specific enough that a marketing manager can picture the post.